Your Personalized Routine

The Smart Start

Maximum results on a minimal budget

Great skincare doesn't have to be expensive. This routine uses The Ordinary's science-backed formulas to build an effective routine for under $30 total.

🔬Science-backed picks🧴Tested & reviewed💸No hidden costs🔒No data sold

Step 1Cleanser

Squalane Cleanser

The Ordinary

$10

Gentle, non-stripping cleanser that dissolves makeup and impurities. Works for every skin type.

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Step 2Serum

Niacinamide 10% + Zinc 1%

The Ordinary

The most versatile serum in skincare. Reduces pores, controls oil, brightens, and strengthens your skin barrier.

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Step 3Moisturizer

Natural Moisturizing Factors + HA

The Ordinary

$10

Mimics your skin's natural moisture system. No frills, just effective hydration at an unbeatable price.

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Step 4SPF

Mineral UV Filters SPF 30

The Ordinary

$10

Mineral sunscreen with antioxidants. Under $10, and it gets the job done for daily protection.

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Estimated routine cost

$36 total

Products last 2–3 months on average, so your per-month cost is around $14.

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